The Outside and Inside of Sustainability
Dr. Carla Maxwell Ray, CFRE

Learn how to strengthen both the “outside” of your organization — diversifying funding, embracing long-term shifts, and building trust — and the “inside” of your leadership through the five pillars of a Generosity Champion. Grounded in strategies for navigating economic uncertainty, this session equips you to adapt, inspire, and position your mission for lasting impact in any climate.

Learning Objectives:

1. Spot the Signals – Quickly distinguish between short-term giving trends and lasting shifts that shape your fundraising future
2. Fortify the Leader Within – Deepen your character and capacity through the five pillars of a Generosity Champion
3. Expand Your Reach – Diversify your funding sources to reduce risk and increase stability
4. Inspire Confidence – Use transparent, mission-driven messaging that deepens donor trust and engagement
5. Stay Mission-Strong – Apply resilience and scenario-planning tools to keep your organization thriving in uncertain times

Remember that webinars are FREE to ALL ACF members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ACF! Registration link coming soon.

Dr. Carla Maxwell Ray, CFRE, is a Senior Generosity Strategist with Generis, helping churches and nonprofits inspire generosity and exceed fundraising goals. She has guided campaigns that have raised over $1 billion. With expertise in donor engagement, strategic planning, and nonprofit leadership, she has served at Spelman College, Morehouse College, the University of Maryland, Ebenezer Church, Hood Seminary, Cornerstone Schools, and the National Office of the Boys & Girls Clubs of America. A sought-after speaker and author of Five Pillars of a First Class Life, Carla combines biblical insight with proven strategies to equip leaders in advancing mission impact. She holds an M.B.A. and an honorary Doctor of Humane Letters.