Building a Fundraising Culture
David Fuerst and Vila-Sheree Watson

One of the top three reasons fundraisers leave their job is lack of respect within their organization. Often, fundraisers feel that the culture in their organization is beyond their control. Yet, every person on the team influences the culture of the organization. This session will explore the story of Lutheran World Relief and Corus International on their quest to develop a strong fundraising culture within their organization.

Attendees will consider their own influence and leave with action steps for gaining buy-in from all the key stakeholders in the organization.

Learning Outcomes:

1. Learn how to positively contribute to a fundraising culture from any position
2. The top priorities for building a fundraising culture
3. Leave this session having identified your influence and as an emboldened catalyst for positive change

Remember that webinars are FREE to ALL ACF members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ACF! RSVP for free, or pay to attend, here. 

David Fuerst is the Associate Vice President of Global Relationships and Resources for Corus International, based in Bloomington, Minnesota. He leads a dedicated team of fundraising professionals who inspire and solicit the contributions needed to end human suffering and injustice around the world. He has over 25 years of experience in development and fundraising work for faith-based causes. Fuerst’s interest in international development started early, when in 1st grade he participated in his first Communities Responding to Overcome Poverty (CROP) Hunger walk, which raises money to fight hunger worldwide.

He previously served as a Vice President/Foundation at Tabitha Health Care Services in Lincoln, Nebraska, and was a Regional Gift Planner for the ELCA Foundation, as well as the President of Lutheran Planned Giving Services.

David currently serves as the Past President of the ACF Board of Directors. He holds a Bachelor of Science in social services administration from Bellevue University in Bellevue, Nebraska.

Vila-Sheree Watson is the Senior Director, Integrated Fundraising, at Plan International USA, an international organization that supports the rights and safety of girls worldwide. Vila-Sheree brings more than 25 years of experience to fundraising and marketing. She has worked for several international NGOs, which has afforded her the opportunity to travel and serve those around the world in developing countries.

An award-winning graphic designer, Vila-Sheree offers a rare blend of creativity and analytical skills. She has also received awards for innovation and pioneered leading-edge marketing and fundraising strategies for multiple for-profit and nonprofit organizations.

“Being raised in the Bay Area in California greatly informs my thinking," says Vila-Sheree. "Human rights is an essential part of my value system. The through line in my life is helping others and impacting people positively.” In her spare time, Vila-Sheree is a content creator and a talented home cook.