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Learn Essentials for Nonprofit Fundraising and Marketing Success
Sacramento, California - April 19-20, 2017 - Location Details
Why enLIGHTen Essentials?
Looking for a focused introduction to development (nonprofit fundraising, marketing and communications)? Are you new to the field, with zero to four years of experience, or transitioning into the field, or someone for whom development is just one piece of your position? This is for YOU!
A major component of enLIGHTen Essentials is mentoring. Your mentor will be there, making an immediate connection and interacting with you throughout the course and then for six months or more afterward will provide additional support on a project of your choosing. Attendees of the first enLIGHTen Essentials event in Harrisburg, Pennsylvania, said how much they loved having a mentor, how it was incredibly helpful to have a mentor there to meet face to face.
“Thank you to the wonderful team of presenters. What a pleasure and privilege to be welcomed into such a powerful and thoughtful experience! This was a comprehensive, affordable, accessible professional enhancement opportunity. I gained insights into the strategic priorities of development professionals and also became familiar with certain underlying principles of best practice that I can bring to life in my marketing work. What’s more, it was so valuable to have in person time with a mentor.”
Graphic Design and Creative Services Specialist
Lutheran Immigration and Refugee Service
Attendee of EnLIGHTEN Essentials
Harrisburg, Pennsylvania, August 2016
You will build a firm foundation for career and mission success learning the fundamentals of fundraising, from the donor cycle to building and communicating the case statement, to working with volunteers, constituents and boards. Featured will be presentations from experienced professionals, sharing skills and knowledge needed to build a firm foundation for development success.
If you aren't sure where to begin, what questions to ask or what a CRT is (no, it's not an old school TV), we're here for you!
Connect with fellow attendees who are asking many of the same questions, and experiencing similar challenges, as you. ALDE is known for building a strong community of colleagues who will support you throughout your career.
Even if you think this isn't for you or someone you know, it is! If you aren't Lutheran, it's OK. Yes, we have Lutheran roots, but we've had non-Lutherans attend, and they were just as pleased. If you aren't working in development right now, it's OK. enLIGHTen Essentials is great for those exploring the profession. Some early attendees were in job transitions, and one was just starting to consider nonprofit work. If you aren't an ALDE member, it's OK.
Get on Track for CFRE With EE
Past enLIGHTen Essentials events were approved for 9.25 CFRE CE points, and we are submitting for credit again. CFRE, or Certified Fund Raising Executive, is the accredited and internationally recognized certification credential for development professionals who have attained and demonstrated a deep understanding of field best practices in ethical fundraising. ALDE is a CFRE Participating Organisation. This partnership means that ALDE stands ready to help you reach your certification or recertification goals. Although the CFRE credential is for professionals with five or more years of experience, enLIGHTen Essentials is a great way to get on track to attaining your certification, and the rate per point is hard to beat.
Learn More About Us
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