Preparing for a Major Campaign
Nancy Appel and Clare Jordan

Major campaigns for faith-related institutions are not the same as any other nonprofit organization's campaign. Discover the unique elements of faith-related campaign planning: from the value of self-assessment tools to get ready to undertake a significant fundraising initiative; to the buy-in of the governing body's leadership; communications with congregants and key stakeholders; strategizing relationship building; and allowing time for the intentional conversations required for lead and major gifts phases. Client examples, useful exercises, and takeaway resources will guide this session.

Learning Outcomes:

1. Assess your readiness to undertake a major campaign and identify areas of greatest need
2. Learn how to determine if and how feasibility studies can be useful
3. Learn key elements of vision building for a strong case for support
4. Develop tools to strategize and build key donor relations and communications

Remember that webinars are FREE to ALL ACF members, and we just need you to RSVP. Webinars are $75 for nonmembers. Not a member? Attend your first webinar free to experience ACF! RSVP or pay to attend here.

Nancy Appel has more than 25 years of fundraising experience in a wide variety of nonprofit organizations, including The Hazelden Betty Ford Center, The Trust for Public Land, and the South Carolina Coastal Conservation League. She has also served as president of her church council and is active in music ministry. She currently is a Senior Counsel with CapDev, a fundraising consulting firm. 

Clare Jordan’s passion lies in “teaching philanthropy,” a skill honed through three decades of researching, lived experience, and presenting on topics related to generosity with nonprofits around the Southeastern U.S. She has chaired large regional boards, served on a variety of nonprofit boards, as well as the vestry of St. Paul's Church and session of First Presbyterian Church. She is daughter and granddaughter of clergy, and loves church stewardship. Clare was awarded Distinguished Alumna of the Year for the College of Humanities at NC State University, is Vice President of CapDev, and a Winston-Salem native.